Sproet & Sprout AW22: Generation Alpha
Sproet & Sprout’s new collection celebrates the savvy and curious minds of Generation Alpha. The focus is to question, explore and venture.
Being the first generation to be fully born into a society with a seamless integration of technology, social media has become an integral part of their natural development. It is even estimated that by the time they are 8 years old, they will surpass their millennial parents in technology skills.
How does electricity work? Who pioneered flying? Do animals have their own language?
They want to know it all, and with the instantaneous amount of information and technology accessible to them, the sky’s the limit.
The collection is shaped by playful experimentation and wonder, it embraces the intricate future that Generation Alpha will certainly create.
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