As the chilly winter months approach, keeping your little ones warm and stylish becomes a top priority. Winter childrenswear is all about finding the perfect balance between comfort, functionality, and fashion. In this guide, we’ll walk you through the top 8 must-have items for your child’s winter wardrobe, ensuring they stay snug, protected, and ready for all the season’s adventures.

Frigg have thought outside the box to bring something new and innovative to the pacifier market. Their dream was to create a combination of soothing comfort, safety, and high-class Danish design, a pacifier that promotes health and wellness for our little ones.

Hoppstar revolutionises children's photography with its innovative line of cameras designed specifically for young adventurers. Recognizing the need for user-friendly, visually engaging devices, Hoppstar offers high-quality products that blend superior functionality with playful design. 

Mushie create thoughtfully designed products that bring calm to parenthood. Founded in 2018 with a passion for beauty, safety and function, Mushie creates essential products for little ones.

The holiday season is upon us, and there's nothing more heartwarming than selecting the perfect Christmas gifts for the bundles of joy in our lives. If you're on the lookout for thoughtful presents that won't break the bank, look no further.

Inspired by early autumn, the new collection from Garbo and Friends reminisces of the childhood memories of conker collecting and leaves turning on a woodland walk. Whether you're spending autumn picking out the perfect pumpkin at the pumpkin patch or going on an adventure in the woods surrounded by fallen leaves and funky fungi, this collection will keep your child stylish and cosy.

We are thrilled to announce the bewitching arrival of Tutu du Monde’s Oh My Goth!, a brand-new collection designed to enchant children and ignite their imaginations this Halloween season.

To celebrate the release of the Barbie movie, we’ve put together an edit of all of our favourite pieces from the Barbie x Tutu du Monde collection! This magical Barbie x Tutu du Monde collaboration is a powerful symbol of friendship, self-belief and limitless thinking, inspiring girls to follow their dreams, wherever they may take them.

Your Little Mermaid shopping guide is here right on time for the highly anticipated movie release featuring the beautiful Halle Bailey! If you’re as excited as we are you’ll be scavenging the web for anything mermaid inspired to create the perfect themed party.

It’s finally the Christmas season and with that comes the burning anticipation for Santa’s arrival to bring your kids the gifts they’ve asked for this year. But let’s not forget the magical moment when the children hang up their stockings ready to receive the small gifts that make a huge difference!

Wicked witches, beautiful princesses and scary werewolves, Halloween is that time of the year for your little ones to go all out and express themselves. Bring the experience to your home with the Meri Meri Halloween collection that is guaranteed to make your kids have the spookiest party in town.

Sproet & Sprout’s new collection celebrates the savvy and curious minds of Generation Alpha. The focus is to question, explore and venture.

Explore our edit of Easter essentials, from party decorations to children’s gifts. Featuring pastel pink trikes, Easter cupcake kits, chick costumes and cuddly eco-friendly rabbit toys. Click the products below to shop.

Treat the mums in your life to a thoughtful gift this Mother’s Day. Scroll down to see our edit of beautiful gifts that make a great alternative to flowers.

Tutu du Monde and Barbie are two girl empowerment brands meeting to share a global message - to be strong within ourselves and stronger ‘tutu-gether’.

Élhée place the safety of babies at the heart of their approach. The baby bottles are made from medical-grade silicone, certified by the most stringent international standards. The extra-supple silicone teat is perfectly adapted to the shape of the baby’s oral cavity and contributes to healthy development.

Come marvel at this magical, mystical cornucopia of colours, textures, and lavish embellishments that will leave you longing to follow your wanderlust to the far-flung corners of the world. The focus of this collection is a treat for the senses, featuring bold tones and statement details, offset by sparkling jewels, shimmery sequins, and dazzling embroidery.

I’m a Poet, Bobo Choses’ Spring Summer 2022 collection, celebrates poetry and the poet’s sensitivity when it comes to observing life and nature. Poetry is not only a faculty of the human being but a specific faculty of children, whose attitude towards life is one of constant surprise and wonder.

Treat the new mums in your life to a thoughtful and practical gift this Christmas. We’ve put together an edit of extra special presents that every new mum would love and appreciate.

Put the planet first this Christmas by opting for a more sustainable option when choosing an advent calendar for your kids.

With Halloween fast approaching, it may seem overwhelming organising costumes for parties, playdates and trick or treating! We have pulled together four simple but effective kids costumes that would be perfect for Halloween or any other fancy dress occasion!

Explore our edit of earth-conscious brands who put sustainability first. Featuring organic and locally sourced ingredients, recycled packaging and FSC certified wooden toys and tools.

Me & Mine was born with the aim of creating products to bridge the gap between children and adults. The shared experience through play evokes fun, emotions and learning to work together. The ethical and sustainable 'Let's Play Collection' is locally produced in Barcelona, using FSC certified wood, ecological paint and recycled packaging.

Welcome to the new Vida Kids blog, a place for us to share information and news from our clients like new launches and behind the scenes of your favourite fashion and lifestyle brands. We’ll also be highlighting coverage from global publications, collaborations with our influencer network and showing you life at Vida Kids.