Welcome to Vida Kids

Welcome to the new Vida Kids blog, a place for us to share information and news from our clients like new launches and behind the scenes of your favourite fashion and lifestyle brands. We’ll also be highlighting coverage from global publications, collaborations with our influencer network and showing you life at Vida Kids.   

Vida Kids launched 18 years ago as one of the first childrenswear specific agencies in the world. Growing from a one-woman operation to a team of eight in that time, we specialise in contemporary, mid-high range children’s fashion and lifestyle products from internationally renowned brands, helping to launch and grow their wholesale and marketing strategies in the UK and Ireland.   

The last 18 months have been challenging for retail, Vida Kids have strived to provide the best support to our clients, customers and audience. We have achieved this by working internally to ensure our clients adhere to our sustainability mission as we see our customers seeking planet-friendly products for their stores, we have connected with a more diverse network of influencers to ensure our collaborations are engaging and reflect our audience and have grown the lifestyle arm of the agency as we saw people, globally, spending more time at home and investing in beautiful and practical interiors and toys for their little people. More news on the brands will come in future posts – keep an eye out!  

Sustainability is at the core of Vida Kids; ensuring that each brand has in place methods to help reduce waste and their impact on the environment, enforce ethical working practices and utilise greener materials is akin to our work alongside them. If you would like to learn more about each brands sustainability journey, head over to our sustainability page.   

Remember to follow us on Instagram where we’ll be sharing new blog releases and new collection launches as well as other fun content from the agency.