We have worked with Gemma at Vida Kids for over 2 years and I have always been impressed by their contemporary mix of brands and their forward thinking. Gemma understands the demands of the industry and is professional, experienced and knowledgeable. We've seen some fantastic growth in the brands we stock from Vida Kids and their order processing, delivery and communication is always swift and efficient, which is everything you want from a partner.
VICTORIA HAMPSON
Director | Natural Baby Shower
We have been working with Gemma and the lovely team at Vida Kids for many years now. They are a fantastic company to work with and experts in their industry, running a smooth distribution operation for some of the best kids brands around the globe. We have nothing but praise for the team, who are always on hand, at the end of the phone or email. Often going above and beyond to help us when we've had 'tricky' situations with customers. Knowing the Vida Team have our back makes a big difference and we are forever grateful for their continued support.
LOUISE BAXTER
Owner | All Mama's Children
Vida Kids was recommended to us by one of their colleagues outside of UK and started as our agent for the UK market. Thanks to their vision, professionalism, market knowledge and expertise they have done an amazing job in positioning Scoot & Ride in the UK market. It is always a pleasure to work together with Gemma and her team, all of them are very passionate and professional about their job.
They understand perfectly our brand vision/strategy and are very keen and accurate on following up on this in the selection of the customers and potential retailers. In the meantime Vida Kids became our exclusive distributor for the UK market and we are looking forward to developing our brand further together in the coming years with them. Keep up the good work!
IVE MEERMANS
Sales and Marketing Manager | Scoot and Ride
Vida Kids was highly recommended by others when we decided to start working with an agency in the UK.
Not only have they opened up the UK market since the very beginning, but they have exceeded our expectations. It is an enormous pleasure for 1+ in the family to collaborate with such a passionate and professional team.
Thank you for your commitment and we are looking forward to continuing with this collaboration for many years to come!
IGNASI UBACH
Owner | 1 + in the Family
I have been working with Vida Kids for years. They are no doubt one of the best agencies in the business. They are professional, super efficient and have always been extremely supportive. Their brand mix always consists of fresh, contemporary brands, They always offer something new and exciting. Thank you to Vida Kids for making my life as a buyer a lot easier and fun when working with you and your brands.
BETH CLIFTON
Buyer | Alex and Alexa
Vida Kids is a perfect partner for us in the UK. Their professional team, huge knowledge of the market and close relationship with all the UK buyers has resulted in optimized sales for both us and the retailers. With their strategic approach they have been able to quickly build up the brand knowledge for us in the UK and we look forward to many more seasons with Vida Kids!
JACOB HOILUND
Owner and Designer | Sometime Soon
We are truly happy and proud to be part of the Vida Kids family. After working together for over a year, the development of the UK market is increasing constantly. Neve, Hannah and their entire team are always available, very professional, pro-active and, the most important thing, having fun in what they are doing and this also reflects in the results. They have extensive knowledge of the market and are always taking care of everything. Thank you for your daily competent and passionate work - keep it up!
SARA TORRALVO CASTRO
Operations Manager | Banwood
The Soft Gallery Team feel very fortunate to be working with Vida Kids. We have only experienced an amazing professionalism, kindness and great results and look forward to be working with them in the future. We feel confident that Vida Kids appreciate and share the spirit behind Soft Gallery and can improve the Soft Gallery brand awareness in the UK market.
Just recently we had the chance to meet them in person and experience the Vida Kids showroom - lovely!! ... Many thanks so far.
TINE HOLT MOLLER & BARBARA HVIDT
Owners & Designers | Soft Gallery
Vida Kids is without doubt one of the very best agencies that we work with worldwide. As Global Sales Manager of Mini Rodini I am sure there is no other agency in the UK that could possibly represent us better. From our first visit to their London showroom we were convinced that Vida Kids would be our first choice. Everything that has been done so far by Vida Kids has, on our account, been characterized by professionalism, high ambitions and a very good structure. Vida Kids are always on top of things, they are always at least one step ahead and we have, in fact, learnt a lot from them about this business in general and the UK market in particular.Last but not least, most importantly for any agency in whatever business it may be; Vida Kids have excellent relationships with the most important children’s wear buyers of department stores and independent boutiques in London and the rest of UK.
JOHANNA AURELL
Global Sales Manager | Mini Rodini
My appointments at Vida Kids are truly one my favourite of the season – not only due to the directional and exciting brand mix, but the unwavering commitment, professionalism and enthusiasm displayed by the team. Vida Kids’s creative and retail expertise are well documented through their impressive brand portfolio however it is through working with them that they bring this talent to life. Combined with strong commercial acumen, Gemma and the team have an ability to understand the consumer for which ever brand they represent. Aside from astounding competence in their field, the entire team at Vida Kids are more importantly an absolute pleasure to know and work with.
KELLY BRAY
Buyer | Selfridges
We are delighted to work with the team from Vida Kids. Highly supportive, quick in response and efficient in their overall approach, they are a team of strong professionals we have always been able to rely on. Experience and expertise in the kids fashion retail sector is immediately evident. Foremost though, we are pleased that Vida Kids has a great understanding of the individual brand’s direction, which they follow rigorously all throughout the selling process.
It can also be noted that they manage relationships of great trust with their buyers. GRACIAS VIDA KIDS!
JEANETTE BANHOLZER
Sales Director | Tinycottons
We are proud to be working closely with Vida Kids. As a charity centered on helping vulnerable children and young people across the UK, Vida Kids have been an excellent donor for us to work with. Our most recent donation included 1 pallet of scooters which we were delighted with. The impact donations like these have is enormous and we are most grateful. We would like to thank the team at Vida Kids for their continued support & generosity to The Barnardo’s Children Charity.
Your support to our charity is truly commendable and I’m really proud working with your business that value children and support charity like us.
FATHIMA SULAIMAN
Bernardos
We have been working with Vida Kids for the past three years. They are a highly professional and well regarded agency for the youth wear market and we have been able to build a strong working partnership with them. This has resulted in the successful launch of the ‘Scotch Shrunk’ and ‘Scotch R’Belle, brands into the UK and Republic of Ireland markets. Scotch Shrunk and R’Belle are now represented in Harrods, Selfridges, Harvey Nichols, Brown Thomas, Bentalls plus a fantastic selections of the best independent stores across the UK and Ireland.
Vida Kids have a thorough knowledge of this market and have always understood the importance of the correct distribution policy for our brands. They are able to add additional market knowledge and support on marketing and promotional activity and have worked closely with us in this area.
When dealing with our credit control or customer service departments, they have understood the demands of the industry and have ensured that these areas are always well managed. Vida Kids recognise the importance of a strong working relationships with retailers, brands and staff and this comes over effortlessly in their dealings at all levels.
I would not hesitate to recommend Vida Kids to any brand looking for agents in this highly specialised area of distribution.
MARTIN COLE
Operations Director | Zone Two (UK) Ltd
Hannah, Gemma and the team at Vida Kids have been hugely instrumental in the launch of AKID worldwide. We couldn't ask for a more professional, upbeat and focused team to represent us in the UK. Thank you Vida Kids for taking the time to care about your clients individual needs and working hard to maximize the potential in your market. You are total pro's at what you do.
ASHLEIGH DEMPSTER
AKID Brand
Vida Kids provide an efficient and professional environment for our kids brands. They are in tune with both our distribution requirements as well as their client’s needs.
This allows us to focus on servicing the clients whilst Vida Kids provide a sound and selective distribution network to represent the brand.
ARON SHARPE
Director / Options | Antony Morato & Colmar Distrbutor
We have been really happy with Vida Kids, and very satisfied with the development of Liewood in the UK market. The obvious strong market knowledge and close contact and relationships with the UK buyers has been key to the success. Vida Kids is a very dedicated and professional team who provide an efficient service to their customers. We look forward to continue a strong cooperation many years to come!
Cathrine Riewe-Høgh
Global Sales Manager | Liewood
Vida Kids were our top choice when looking for an agency and they have been amazing!! The team there are lovely, extremely professional and have helped get us in to some fantastic retailers!! We wouldn’t hesitate to recommend them.
STUART ANDERSON
Owner and Sales Director | Young Soles
Vida Kids is a very professional and responsive team. They know the children’s fashion retail market very well and have been very proactive in expanding Bobo Choses in the UK and Ireland. We feel they have grasped our identity and have managed to place it in our market segment.
CARLA BENITO
Head of European Sales | Bobo Choses
Vida Kids continue to impress us with their vast, quirky and contemporary brand portfolio. They are consistent, professional and supportive of our needs, which has led to a close collaboration over the many years that we’ve worked together. We always look forward to our appointments; the team are lovely and the overall experience is always a pleasure.
SUZANNE SPICER
Senior Buyer | Childrensalon
In my experience if you’re going to work with a distributor make sure it’s a good one! I have personally worked with Gemma and her team for 18 months and I would recommend Vida kids to any of my colleagues in the industry. Gemma is strategic, collaborative, commercial and has a great eye for great product. More importantly Gemma and the team are genuinely really lovely people to work with.
JANETTE DELANEY
Kidly
As an online retailer we have been buying from Vida Kids for 6 years. We have also now become a distribution customer purchasing Scoot & Ride. The service that Vida Distribution offer is first class, the B2B system is easy to use and deliveries are very quick and efficient. If there are any issues (which there rarely are) Vida deals with any problems and offers excellent customer service. They also support us as a retailer with marketing needs and are always willing to help with anything we request. We really enjoy working with Vida Kids and they are always at the forefront of what is happening in the industry and have a fantastic mix of brands.
MAX & SALLY
Soren’s House
Great team, always willing to help and give advice – they never make you feel like you’re being pushed into anything. They understand their clients’ needs and know their brands inside out. And they buy you cake when it’s your birthday!
NICOLA EYRE
Owner | Cissy Wears
It has been a pleasure working with Vida Kids over the past years and seeing them develop more and more into such an important name within the childrenswear industry. Their quirky, original and fun selection of brands never fails to impress season after season. I always look forward to my buying appointments with Vida Kids to see the latest additions to their brand portfolio. The professionalism of the entire team makes them a joy to work with as well as their ongoing enthusiasm and knowledge of the industry.
ROBERTA TOMASSETTI
Head Buyer | Childsplay
We have been working with Vida Kids for 2 years now and are more than happy with their work!
Claudia helped us increase our sales in the UK market significantly.
She is very kind, well organised, experienced, highly motivated, super professional and most of all, she sells our collections with the same love and passion as we do.
It is a great pleasure for us to work with such a professional agency and we are looking forward to the coming years.
NICI ZINELL
CEO | Noé and Zoë Berlin
Vida kids are looking after WildFox kids at Self Service and they are doing a great job. They really understand where to place the brands in this market and the importance of looking after the collections. They do everything within their power to support the brands and they think outside the box. We are very happy with the collaboration.
SANDRA
Distributor | Wildfox
Vida kids have a wealth of knowledge and experience behind them...as a team they are a joy to work with.
ASHLYN GIBSON
Owner | Olive Loves Alfie
I’ve worked with Vida Kids for a number of years in relation to editorial for CWB magazine and have always found it to be a super efficient, forward thinking, proactive and friendly childrenswear agency with a fantastic brand mix.
LAURA KIRKPATRICK
Editor | CWB Magazine